|In order to remain competitive in today's market the independent accountant must do more then rely on the methods of the past. No longer can you count on referrals or the yellow pages or a draw full of business cards to increase your practice. The accountant must put an effort into marketing and most importantly learn to do it effectively. The AIAP is constantly searching for the latest trends in marketing an accounting practice and delivering these resources directly to you.
At AIAP we have put here at your fingertips some of the resources we believe you can use in maintaining your practice.