In order to remain competitive in today's market the independent accountant must do more then rely on the methods of the past. No longer can you count on referrals or the yellow pages or a draw full of business cards to increase your practice. The accountant must put an effort into marketing and most importantly learn to do it effectively. The AIAP is constantly searching for the latest trends in marketing an accounting practice and delivering these resources directly to you.
We are constantly in search of firms that can show you how to take advantage of your strengths and talents and turn them into a constant stream of new clients.
AIAP Member Special
Do you need new clients?
Do you want to communicate with existing clients more effectively?
Do you want to keep your existing clients?
Then you need BizActions. (More)
Don’t Let Poor Estate Planning Tear Your Family Apart Even if your kids are grown-up with families of their own, you can probably remember scenes of intense sibling rivalry when they were younger. In some families, that competition continues into adulthood; for others, it recedes as children age and mature. But it can all come flooding back while trying to divide up your estate after your death, as your kids argue over who gets what. Read Article...
Rain Making: the Professionals Guide to Attracting New Clientsby Ford Harding
Professionals in all areas of private paractice are faced with increased competition as a result of rapidly changing econonmic events. Accountants, architects, attorneys, mangement consultants, and engineers are being forced to make critical transition from being producers of services to marketers ansd salespeople. Often this transition can be difficult for firms that are accustomed to traditional methods of operation.
